Statement

Movalatex proposes a decontextualization of commercial and consumer products that are turned into art by applying a Movalatex label to them. Anyone can reproduce and originally clone a Movalatex artwork just adding the word Movalatex to the desired object (either handwriting it or downloading it from the web), as it happens, for example, with Nike sneakers made in China that you can find in “all one Euro” stores. Everybody can be a part and produce Movalatex. Every single one is invited to collective creation.

In English, French and Spanish, the german word “Öffentlichkeit” is translated in certain contexts as “public” or “publicity”; however, where “Öffentlichkeit” stands for a general category of social organization, “public sphere” or “public space” is usually preferred. It is this problem, the question of the social constitution of “publicness” or “publicity” (Öffentlichkeit) that I would like to take as the starting point for the presentation of the Movalatex project.

In the same way, the Movalatex project is willing to give us a message with the publicity and marketing strategies, but carrying privacy to a public sphere or the identification of the artist life with her work, as an attempt of reification. Furthermore, in Movalatex every artistic element becomes part of a process that describes human and social relations and, in fact, this project is more a system of artistic relations than a compendium of products.

Read here the article by Katerina Valdivia Bruch about Movalatex´s work